For any asset to have long lasting value, it needs to not only be intrinsically strong, but 1) useful, and 2) widely appealing. ION is such an asset. Backed by an innovative platform with a fully integrated digital economy, it is as easy for new users to enter the ecosystem as it is intriguing for cryptocurrency experts, veteran investors, and talented developers. The power of a secure, distributed network combined with an innovative platform and digital economy ensure a sustainable and exciting place for ION holders to store, use, and leverage their assets.